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The Importance of Continuous feedback in Software Development

Updated: Jun 2, 2023

Continuous feedback is the practice of continuously gathering, evaluating, and acting upon feedback throughout the software development lifecycle. It involves obtaining insights and information from various stakeholders, such as users, customers, testers, and other team members, to improve the quality and effectiveness of the software being developed.



By embracing continuous feedback practices, software engineering teams can identify and address issues early, reduce rework, enhance user satisfaction, and deliver higher-quality software products. It promotes collaboration, fosters innovation, and allows for the delivery of solutions that better align with user needs.


The Inner Loop

This concept defines an individual developer's development cycle, encompassing the process from writing code to receiving QA feedback.




The loop consists of three main categories:

  • Customer Value: This category includes the work that directly adds value to the product, which the customer is paying for.

  • Feedback: In this category, the developer receives feedback necessary for delivering high-quality customer value.

  • Tax: This category represents the time spent on tasks that do not provide feedback or customer value.

  • By understanding and effectively managing these three categories within the development cycle, developers can optimize their workflow and deliver valuable software to customers.


Loop Optimization

To maximize customer value while minimizing time spent and problems faced in the development cycle, it is important to optimize the loop. Consider the following points:

  • A fast loop is a good loop.

  • Break tasks into smaller, testable efforts.

  • Minimize feedback time while maintaining the quality of feedback to avoid excessive loop cycles per task.

  • Limit any unnecessary overhead or burdens.

  • Foster teamwork to reduce excessive rework.

  • By implementing these strategies, you can streamline the development cycle, enhance efficiency, and deliver higher value to customers.

  • A well optimised loop can result in many benefits such as:

  • Multiple feedback channels: Feedback can be collected from various sources, including user testing, automated testing, code reviews, peer feedback, and customer feedback. Each source provides valuable insights into different aspects of the software, enabling developers to identify and address areas of improvement.

  • Feedback-driven decision-making: The feedback collected helps inform decision-making processes. It helps identify bugs, usability issues, performance bottlenecks, and other areas requiring attention, enabling development teams to prioritise and allocate resources effectively.

  • Continuous improvement: The feedback loop drives continuous improvement. It encourages a culture of learning, adaptation, and refinement throughout the software development process. The insights gained from feedback are used to implement changes, enhance software quality, and meet evolving user requirements.


Wrap Up

Continuous feedback is commonly associated with software development, although its principles and benefits extend beyond that domain. Continuous feedback can be applied to various areas and industries to drive improvement and achieve better outcomes. The underlying principle of continuous feedback is to foster a culture of learning, collaboration, and adaptation in various contexts.


Tiaan Bornman

Software Consultant - Automation & Integration


About Me

I am Tian Bornman, a Software Consultant at First Technology Digital. I completed my internship with First Digital in 2022 during my final year at Belgium Campus. Currently, I work with various clients on custom development projects. Since joining First Digital in 2022, I have been fortunate to pursue Microsoft certifications. The topic we explored today is one of the main focus points in the AZ-400 exam, which I am currently pursuing. I am dedicated to expanding my knowledge and continuously improving my skills as a developer.


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