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DWxCRMIQ

One AI-native CRM and operations platform that runs entirely inside Microsoft 365, auto-capturing every email, meeting and Teams call so relationship intelligence, churn risk and forecast confidence surface without a rep typing a thing.

Digital Workplace eXcellence (DWx)

CRMIQ

Product

Wave 2 · AvailableZero manual activity loggingIn your tenantPer-tenant, no per-seat fees
Category
Customer relationship intelligence
Built on
Microsoft 365 + Azure OpenAI (GPT-4o)
Data residency
Stays in your tenant
Availability
Wave 2 · Available

Reps never log it. Pipelines lie. The CRM that fills itself.

Sales pipeline · live

CRMIQ
  • Nedbank · Expansion

    Stage 'Proposal' · R1.8m · engagement steady, deal moving

    On track
  • Sanlam · New Business

    Deal Health: champion silent 18 days, stall likely

    At risk
  • Discovery Health · Renewal

    Forecaster: Stage 'Commit', R2.4m; no activity 21 days, slip forecast

    Green

The AI reads the actuals, not the stage. The third deal is 'Commit' today, and forecast to slip before the rep changes the stage.

What it delivers

5+
Hours saved per rep, per week

Zero-data-entry capture replaces manual CRM logging. Reps sell, agents resolve, RevOps forecasts.

0
Manual activity logging

Microsoft Graph auto-captures every email, meeting and Teams call, attached to the right account.

360°
Customer view

Every deal, conversation, contract, case and ticket in one chronological timeline.

100%
Data sovereignty

All customer data stays in your M365 tenant and Azure subscription. You remain the data controller.

Your customer truth is scattered across six tools, and nobody's logging it anyway.

Nobody logs activity

Traditional CRMs depend on reps logging every email and call. They never do. Pipeline reports lie; forecasts become fiction.

Scattered signal

Emails in Outlook, chats in Teams, deals in Excel, contracts in SharePoint, tickets in the help-desk. No-one has the full picture.

Ungoverned data

Customer PII, deal values and contract terms sit inside third-party CRM SaaS databases your IT team cannot see, govern or secure.

DWx CRMIQ replaces the sprawl with one CRM that runs inside Microsoft 365, and fills itself. Microsoft Graph captures the signal; Azure OpenAI extracts the meaning. The engines advise; your people decide.

Ten agentic AI engines. Sales, service, revenue ops.

Every engine runs Azure OpenAI GPT-4o via Azure Functions, with personal data stripped before any prompt is built. The six flagship engines are below, plus Lead Qualification, Email Generation, Case Deflection and Pipeline Hygiene. Humans always make the final call.

01

Relationship Summarisation

Distils 30/90/180 days of emails, meetings and calls per account into a one-paragraph briefing: topics, sentiment, deals in flight, open commitments.

02

Next-Best-Action

Reads deal stage, engagement trend, competitor signals and similar won deals to surface the single most impactful next step per deal, refreshed daily.

03

Churn Risk Modelling

Composite health score from case-volume trend, SLA breaches, engagement frequency and sentiment drift. Alerts customer success the moment risk spikes.

04

Conversational Recall

"What did we discuss with Acme last quarter?" Natural-language queries grounded on your tenant's own activity log, answered inside Teams.

05

Forecast Prediction

Predicts likely close dates and outcomes per deal with confidence intervals, comparing live pipeline behaviour against historical won/lost patterns.

06

Deal Health Scoring

Advisory

Per-deal score 0 to 100 from days-in-stage, response rates, meeting cadence and stakeholder breadth. A drop over 15 points in 7 days triggers a Teams alert.

Everything you need to own every customer relationship, in one place.

  • 360° Customer View every deal, case and conversation in one timeline

  • Zero-Data-Entry Capture Microsoft Graph, every 30 minutes

  • AI Relationship Summarisation 30/90/180-day executive briefings

  • Pipeline & Deal Intelligence Kanban, forecast and per-deal health scores

  • Next-Best-Action one prioritised step per deal, daily

  • Churn Risk & Health Scoring real-time, with the drivers explained

  • Conversational AI Recall natural language, inside Teams

  • Relationship Heat Map interaction strength per contact

  • Buying Committee Mapping roles inferred from comms

  • Cases, Tickets & SLA Monitoring with AI case deflection

  • Service Command Centre live case queue and SLA countdown

  • Sales Ops & Pipeline Hygiene RevOps forecast confidence per rep

What third-party CRM SaaS can't do.

Compared with the CRM tools most teams bolt on around Microsoft 365: Salesforce, HubSpot, Pipedrive, Zoho.

CapabilityDWx CRMIQThird-party CRM SaaS
Runs inside your Microsoft 365 tenant (SPO + Teams)
Zero manual activity logging, auto-capture via Graph
Customer data stays in your tenant and Azure subscription
AI grounded on your own M365 communications
Priced per tenant, no per-seat SaaS fees
Relationship heat map and buying committee from real comms

A tailored view for every seat at the table.

Account Manager

Walk in knowing everything

I'm in a meeting with Nedbank in 20 minutes. Tell me what we last spoke about, who's involved, what's open, and what to push next.

Business Development Manager

Know which deals are really moving

I have 30 deals in pipeline. Which ones are actually moving, which are stalling, and who do I escalate to today?

Customer Success Lead

See churn before they shop around

I want to know the moment an account's health drops, before they tell me they're shopping around. And I want to know why.

How you get started

  1. 01

    Discovery

    A commitment-free call to map your process and compliance needs against the platform.

  2. 02

    Deploy

    We deploy the SharePoint Framework solution into your tenant and configure the Azure OpenAI engines. Nothing leaves your environment.

  3. 03

    Run

    Your teams work in the tools they already use. The agentic engines run proactively from day one; humans approve every consequential decision.

Enterprise-grade · Microsoft-native

It runs in your tenant. Microsoft bills you directly.

Built on Azure OpenAI (GPT-4o) with no black-box dependencies and no data lock-in. CRMIQ runs in your Azure subscription in South Africa North, customer data never leaves your environment, and you remain the data controller. POPIA and GDPR by design: email bodies, call recordings and chat messages are never stored, metadata only.

Azure paid direct to Microsoft. First Digital does not mark up Azure.

Azure OpenAI · GPT-4oMicrosoft GraphSharePoint OnlineMicrosoft TeamsAzure Functions · Azure SQLSPFx · React · Fluent UIDWx Guardian Licensing

Per tenant

Licence sized by M365 user band. No per-seat fees.

Summary & benefits

  • A CRM that fills itself, because nobody was ever going to log the activity
  • Forecasts built on what actually happened, not on what a stage field claims
  • Churn risk seen while there is still time to act on it
  • Email bodies, recordings and chat messages never stored, metadata only
  • No per-seat SaaS costs

Take CRMIQ with you.

The official DWx CRMIQ product explainer, the same one-page brief our team hands over.

Download PDF

Be first to the CRM that fills itself.

DWx CRMIQ is live in Wave 2. Book a demo, see the CRM that fills itself, get priority deployment, and watch it fill your pipeline from your own M365 signal.

Book a demo

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